Season

Milestones

Events/Promotion

Top Actions for Residents to take

IMCOOL Template Ideas

Staffing

(estimates only, will vary by area)

Fall

• Launch Climate Action Campaign
• October is Energy Awareness Month
• Early October is ENERGY STAR Change a Light Day
• Focus on lighting and weatherizing

• Launch media event
• Presence at community events, fairs, etc.
• Media invites to launch event
• Presence at partner events
• Press release
• Inclusion in city/utility newsletters and mailings
• Email blast at kickoff, and monthly emails to participants

• Make the Switch
• Make an Adjustment
• Call in the Experts
• Chain up
• Share the Ride
• Save Gas
• Telecommute

• Email newsletter
• Web site
• Press Release
• Actions List
• Stickers
• T-Shirts
• Posters
• 
  
• PPT presentation
• Newsletter ads
• Bill stuffer
• Buttons

• High relative level of effort
• 2 FTE
• 2 PTE

Winter

• Hold a contest or competition (carpool miles, energy saved, telecommuting days, etc.)
• Holiday-themed programs/outreach
• Focus on heating

• Send updates to media re: progress
• Presence at partner events
• Monthly emails to participants

• Make an Adjustment
• Insulate
• Call in the Experts
• Drive Smooth
• Go with a Friend
• Save Gas
• Telecommute

• Email newsletter
• Web site
• Actions List
• Stickers
• T-Shirts
• Posters
• Buttons

• Medium/Lower relative level of effort
• 1 FTE, 2 PTE

Spring

• Mid-campaign check-in re: goals/objectives
• Recognize top campaign participants so far
• Focus on biking/walking

• Send updates to media re: progress
• Presence at partner events
• Monthly emails to participants
• Presence at community events, fairs, etc.

• Drive Smooth
• Go with a Friend
• Save Gas
• Telecommute

• Email newsletter
• Web site
• Actions List
• Stickers
• T-Shirts
• Yard signs
• Buttons

• Medium relative level of effort
• 2 FTE

or

• 1 FTE, 2 PTE

Summer

• Begin evaluation process
• Focus on cooling and biking/walking
• Celebrate campaign success

• Send updates to media re: progress
• Presence at partner events
• Monthly emails to participants
• Presence at community events, fairs, etc.
• Campaign culmination event
• Press release with campaign success metrics

• Make an adjustment
• Chain up
• Share the Ride
• Save Gas
• Telecommute

• Bill stuffer
• Press release
• Email newsletter
• Web site
• Actions List
• Stickers
• T-Shirts
• Yard signs
• Buttons

• Medium/High relative level of effort
• 2 FTE

or

• 1 FTE, 3 PTE