Here you’ll find downloads of creative templates to help you implement an IMCOOL campaign of your own. IMCOOL was developed as a result of extensive research into consumer attitudes and behaviors around climate change.

IMCOOL takes a playful, accessible, and non-judgmental approach to the tough task of getting people to change their behavior to address an environmental issue.  IMCOOL was designed to work as a “brand” — which is something bigger than just a campaign. Successful brands take on a life of their own in people’s hearts and minds, and can have a powerful impact on people’s actions. Brands are built through positive experiences and sheer exposure, so we’ve given you the tools to create both.

A successful behavior change campaign is focused on two goals:

1. Get people to join.
2. Keep people engaged and active once you’ve got them.

Even if you don’t have the budget to implement everything on the list, there’s still a lot that you can do to have a big impact. Check out the “Get Started” section for staff tools and resources, and check out the downloads here to get the creative juices flowing.

Web Tools & Templates

Print Materials & Handouts

Here you’ll find what you need to get the word out in your community -- posters, mailers, letterhead, press releases, and advertising and designs for campaign giveaways. read more