Campaign How-to Overview

This site contains a wide variety of tools and templates for your climate action campaign, but a behavior change campaign can’t succeed without a lot of old-fashioned hard work and planning. This section has tools for municipal staff to guide you in laying the groundwork for planning, strategy, and evaluation of your campaign. A campaign will not take hold unless you work at it.

The most successful campaigns work from two different directions at once. The grassroots level—“bottom up”-- is where the behavior change happens. And the “top-down” level is where the high-level credibility is established and the brand is built — when people have seen ads or signs or t-shirts about something, they’ll be more likely to join when their friends ask them to, because they’ll feel like it’s an important and substantial thing to do. In planning your campaign, think top-down and bottom-up all at once.

Start here:

Campaign help and resources

• Creating a Campaign Work Plan
• Selecting Climate Actions for your Campaign
• Top Recommended Climate Actions
• Campaign Sample Timeline
• Messaging for Climate Action
• Strong Partnerships & Events
• Target Audience Identification
• Action idea Bank

Download the combined resource PDF here